Muse Penthouse Launch
Muse Penthouse, Melbourne
Luxury Property Launch Event
PR: Harvey Taylor Public Relations
Production: Blue Sky
Property Launch | Private Event | Charity Auction | Event Production
The penthouse launch for Muse by Devitt Property Group introduced Melbourne’s most exclusive residence through an immersive evening designed for buyers, media and invited guests.
Delivered in collaboration with Harvey Taylor Public Relations, the event transformed the historic former Westpac building into a multi-layered guest experience celebrating the development’s luxury positioning.
Guests were welcomed in the foyer with drinks and canapés while lift attendants guided small groups to the penthouse display suite for private tours of the residence. The arrival experience was elevated by a curated display of luxury vehicles presented by Zagame Automotive Group, while guests enjoyed hospitality catered by Vue de Monde.
Following the formal presentations, the event moved into a live charity auction hosted through Givergy, with all proceeds donated to the Starlight Children’s Foundation.
The evening concluded in an intimate piano bar-style setting created within the penthouse, where guests were treated to a private performance by acclaimed Australian singer Kate Ceberano, accompanied by piano.
The result was a refined launch event that combined luxury hospitality, entertainment and philanthropy while introducing the Muse penthouse to Melbourne’s property and investor community.